To make it more attractive and easier for the consumers, the district heating company made it possible to choose a heat concierge scheme. This means that instead of paying a large lump sum, residents have their new district heating unit delivered, installed, and commissioned – paid through a monthly subscription.

This leasing and subscription option has contributed to a dramatic increase in interest and new sign-ups.

Peace of mind for consumers

The high level of interest is primarily due to the availability of the heat concierge scheme. Middelfart District Heating has made a large investment by purchasing the district heating units that are installed – thanks to a cheap green investment loan. This means that the consumers do not pay for the Heat Interface Unit (HIU) and installation, but instead can rent it for a low monthly fee of 200 DKK or approximately £22. The scheme also includes a service and maintenance guarantee, where through ongoing monitoring, a technician can provide targeted servicing and maintenance when the need arises.

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